customer happiness Michael Port

10 Highly Effective Ways to Improve Customer Happiness

Discover the most effective ways to improve customer happiness and how to promote your business even if you hate marketing and selling.

Our guest today is Michael Port.

Michael Port

Called “an uncommonly honest author” by the Boston Globe, a “marketing guru” by The Wall Street Journal, and a “sales guru” by the Financial Times, Michael Port is a NY Times bestselling author of six books including Book Yourself Solid, The Think Big Manifesto and his hot new release, Steal the Show. Interestingly, he is probably the only NY Times bestselling business book author to have also been a successful professional actor, guest starring on shows like Sex & The City, Law & Order, Third Watch, All My Children and in films like The Pelican Brief and Down to Earth. These days, Michael can be seen regularly on MSNBC, CNBC, and PBS as an on air expert in communication and business development.

Check out my interview with Michael to discover fantastic new approaches from Michael about:

  • Coming to Love Self-Promotion
  • How to Help Those Who Hate Marketing and Selling
  • Creating a Red Velvet Rope Policy
  • Benefits of a Target Audience
  • Defining Your Personal Brand
  • Developing Solid Dialogue
  • The Power of Public Speaking in Your Business
  • Stay Focused

In the interview, Michael shares great tips on how to improve customer happiness.

Improve Customer Happiness Infographic

customer happiness Michael Port

Top Ways to Improve Customer Happiness

Tip #1 – Your business grows as your ability to handle responsibility grows.

The more responsibility you can handle, the more you can handle in the business. With each step forward in business, you become a different kind of business owner.

Tip #2 – Work with people that energize and inspire you and allow you to do your best work.

When you’re doing your best work, people talk about your work and promote it. In addition, if you love the work you’re doing, you’re going to want to do more of it. You’ll be inspired to do more marketing to get more of it. But if you’re working with people that drain your energy, frustrate you, bore you, make you feel you want to do bodily harm to them, then you are much less likely to want to go out and get more clients. Look at the values that people have, the way that they behave, their personality, their integrity, and select those that energize you.

Tip #3 – A big reason we don’t like self-promotion is because we get rejected often when we do it.

If everybody said yes to us, anytime we promoted ourselves in any way. If people said, “I’m just happy you promoted that. You’re the greatest person in the world. I’ve never ever met anybody who’s better than you. You’d promote all day long. There’d be no problem. If the activity that you’re doing works, you tend to like it.

Tip #4 – Care about results, not approval.

Whichever one you care about more is going to influence the way you behave.

Tip #5 – Self-promotion doesn’t actually book you business.

What books you business is what you do once somebody becomes aware of you. Self-promotion just creates awareness. You also need a solid foundation, knowing how to build trust and credibility, knowing how to price your offers, and knowing how to have a sales conversation.

Tip #6 – Understand why people buy what you’re selling.

Once you know that, you can easily talk about what you do and you’ll never need an elevator speech. I think that if you feel that you need a script in order to talk about what you do, you don’t yet know what you do. Get really clear on the big result that you help them produce and be able to identify the deep rooted benefits of that result.

Tip #7 – Your personal brand helps clients decide to work with you.

Ask yourself what drives you? What do you stand for? Why do you do this work? Once clients know that you provide what they need, they also want to know why you do it. They’re trying to figure out if they like you and can connect with you. Will you serve them the way they want to be served? Are they comfortable with your personality? Your brand and what you stand for helps them answer those questions.

Tip #8 – Choosing a target audience brings many benefits.

One, if have no target market and everybody with a pulse and a checkbook is a potential buyer, it is hard to figure out where to go do your marketing. Two, your audience knows you’re focused and dedicated to serving them. This makes them more dedicated to you. Three, you can link into that audience’s specific, tight networks of communication and they will spread the word about you. Build up a lot of exposure in a smaller place, so you get the benefits of the aggregate of that exposure.

Tip #9 – Improve your public speaking to improve your business.

Sales conversations are performances. Your ability to communicate and improv in the moment, is what’s going to help you win the day.

Tip #10 – Don’t try to do too many things.

It’s just is not very productive. Definitely don’t be all things to all people and don’t worry so much about the critics.

View top 5 tips video:

Check out the interview:

You can learn more about Michael Port and how to improve customer happiness at


About the Author

I help small business entrepreneurs transform their marketing to successfully convert and retain ideal customers so they can make more money and make a difference in the lives of those they serve. I look forward to helping you too.