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customer experience strategy Ian Brodie

10 Brilliant Tips and the Importance of Email Marketing

10 Brilliant Tips and the Importance of Email Marketing

Discover the importance of email marketing and ten tips to quickly grow your email list (and business). Also learn the most common email marketing mistakes and how to avoid them.

Our guest today on 30 Experts in 30 Days is Ian Brodie.

Ian Brodie

Ian Brodie works with consultants, coaches and other professionals to help them attract and win more clients. He teaches them how to market effectively, how to become seen as leaders in their field, and how to nurture relationships and win business through email marketing. After working his socks off building a consulting business that depended on his personal involvement and effort to win new clients, he discovered that through email marketing he could reach and help more people, have more impact, and win a lot more business. He’s personally used the strategies he teaches to grow his own and his client’s businesses.

He is the author of Email Persuasion: Captivate and Engage Your Audience, Build Authority and Generate More Sales With Email Marketing. He was also recently named as one of the “Top 50 Global Thought Leaders in Marketing and Sales” by Top Sales World magazine, and one of the “Top 25 Global Influencers in Sales and Sales and Sales Management” by OpenView Labs.

Check out my interview with Ian to learn great tips and strategies about:

  • Why Email Marketing Works
  • The Most Common Email Marketing Mistakes Made
  • Customer Insight Mapping
  • How to Write Better Emails
  • How to Get Your Subscribers to Take Action
  • The Necessity of Asking Customers Questions
  • How Auto-Responders Lower Stress
  • How to Use Email to Avoid Self-Promotion
  • The Power of Sharing Personal Stories
  • How List Segmentation Makes You Less Salesy to Customers
  • Moving Forward Despite Distractions

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