Category Archives for "Marketing"

what is a lead magnet

What is a Lead Magnet and How to Create a Lead Magnet

What is a lead magnet?

As you begin diving into the world of email marketing, one of the first questions that often comes up is, “What is a lead magnet?”

A lead magnet is a “gift” or incentive you give potential buyers in return for joining your email list. It’s also a tool you need to use to give value and build trust with your ideal customers.

Why do you need a lead magnet?

Most of us constantly battle the never ending flood of email messages we don’t want in our inbox. Because of that, we’re protective of our email address. We don’t want to give it to just anyone.

Particularly strangers.

Continue reading

why is branding important Karen Post

Why Is Branding Important and 10 Tips to Improve Your Company Brand

Why Is Branding Important and 10 Tips to Improve Your Company Brand

Why is branding important? In this interview Karen Post, the Branding Diva, answers that question and shares proven tips to attract and retain clients.

Our guest today on 30 Experts in 30 Days is Karen Post.

Karen Post

Karen Post has been building memorable brands that sell products, create loyalty and add value for over three decades. She’s also a serial entrepreneur.
Known by many as “The Branding Diva®”, Karen travels around the globe helping businesses, organizations and professionals build and sustain powerful brands,

She has written two books: Brain Turnaround and Brain Tattoos. She has also been a monthly columnist for Fast Company, and has appeared in business and industry venues around the world.

Check out my interview with Karen Post to receive valuable tips and advice from Karen about:

  • The Role of Branding in Attracting and Retaining Clients
  • What Builds Your Brand
  • The Role of Branding Throughout Your Business
  • Common Brand Meltdown Mistakes to Avoid
  • Tips to Avoid Meltdowns
  • The Power of Relationships
  • Challenges in Building a Strong Brand
  • Brain Tattoos
  • Building a Brand is an Ongoing Process
  • The Four Pillars to Every Brand
  • Where to Focus on Sharing Your Brand
  • Demonstrate that You Deliver Value
  • A Brand Isn’t Built in One Day

Continue reading

strategies to improve customer satisfaction Robert Rose

10 Superb Strategies to Improve Customer Satisfaction

10 Superb Strategies to Improve Customer Satisfaction

Discover the best strategies to improve customer satisfaction. Learn powerful techniques including how to connect when and where your customers need it and more in the interview below.

Our guest today on 30 Experts in 30 Days is Robert Rose.

Robert Rose

Robert is in the business of helping marketers become stellar storytellers. As a strategist, Robert is the Chief Strategy Officer for the Content Marketing Institute, and Senior Contributing Consultant for Digital Clarity Group. Robert helps develop content marketing and customer experience strategies for large companies helping them tell their story more effectively.

As an author, Robert’s new book Experiences: The 7th Era of Marketing has been called a “treatise, a call to arms and a self-help guide” for “creating the experiences that consumers will fall in love with.” He co-hosts the podcast This Old Marketing with Joe Pulizzi and Robert’s book with Joe, Managing Content Marketing, is widely considered the “owner’s manual” of the content marketing process. As a storyteller, Robert is a frequent keynote speaker and web marketing expert, advising top professionals in the successful strategy of content marketing and customer experiences.

Check out my interview with Robert Rose to learn great strategies and tactics from Robert about:

  • Creating an Experience Infused with Our Brand Purpose
  • How to Grab Our Customers’ Attention
  • Connecting When and Where Our Customers Need It
  • Become Unifiers to Rise Above Marketing at the Cubicle Level
  • A New Marketing Framework
  • Connecting with Our Clients by Understanding Them
  • Creating Experiences with the Highest Impact
  • Great Examples of Creating Enabling and Empowering Experiences
  • Identify the Purpose of Your Content

Continue reading

customer referral infographic bill cates tips

10 Powerful Customer Referral Tips to Grow Your Business

10 Powerful Customer Referral Tips to Grow Your Business

Customer referrals are key to growing a profitable business. Learn 10 powerful customer referral tips to grow your business.

Our guest today on 30 Experts in 30 Days is Bill Cates.

Bill’s international expertise has been established through his three books, as well as hundreds of presentations throughout the world. He is the president of Referral Coach International and the creator of The Referral Advantage Program®. Bill’s Referral Advantage Program® has been featured in many major publications and his own business success has been featured in Money Magazine. Thousands of financial professionals are using Bill’s Referral System to build their practices with quality referrals.

Bill provides high energy and high content seminars, workshops, and keynotes teaching professionals how to increase referrals and build relationships with their clients to grow their business.

Check out my interview with Bill Cates to discover excellent customer referral tactics and wisdom from Bill about:

  • Moving From Satisfied Customers to Engaged Customers
  • Make Referrals About Serving Others, Not Yourself
  • Understanding our Customers’ Expectations
  • Turning Mistakes from Customer Breaking into Custom Building Opportunities
  • Why You Want Your Customers to Complain
  • Planting Referral Seeds
  • Making Asking For Referrals Easier
  • What to do Once You Get that Referral Name
  • Building Your Reputation

Continue reading

customer happiness Michael Port

10 Highly Effective Ways to Improve Customer Happiness

10 Highly Effective Ways to Improve Customer Happiness

Discover the most effective ways to improve customer happiness and how to promote your business even if you hate marketing and selling.

Our guest today is Michael Port.

Michael Port

Called “an uncommonly honest author” by the Boston Globe, a “marketing guru” by The Wall Street Journal, and a “sales guru” by the Financial Times, Michael Port is a NY Times bestselling author of six books including Book Yourself Solid, The Think Big Manifesto and his hot new release, Steal the Show. Interestingly, he is probably the only NY Times bestselling business book author to have also been a successful professional actor, guest starring on shows like Sex & The City, Law & Order, Third Watch, All My Children and in films like The Pelican Brief and Down to Earth. These days, Michael can be seen regularly on MSNBC, CNBC, and PBS as an on air expert in communication and business development.

Check out my interview with Michael to discover fantastic new approaches from Michael about:

  • Coming to Love Self-Promotion
  • How to Help Those Who Hate Marketing and Selling
  • Creating a Red Velvet Rope Policy
  • Benefits of a Target Audience
  • Defining Your Personal Brand
  • Developing Solid Dialogue
  • The Power of Public Speaking in Your Business
  • Stay Focused

Continue reading

customer experience strategy Ian Brodie

10 Brilliant Tips and the Importance of Email Marketing

10 Brilliant Tips and the Importance of Email Marketing

Discover the importance of email marketing and ten tips to quickly grow your email list (and business). Also learn the most common email marketing mistakes and how to avoid them.

Our guest today on 30 Experts in 30 Days is Ian Brodie.

Ian Brodie

Ian Brodie works with consultants, coaches and other professionals to help them attract and win more clients. He teaches them how to market effectively, how to become seen as leaders in their field, and how to nurture relationships and win business through email marketing. After working his socks off building a consulting business that depended on his personal involvement and effort to win new clients, he discovered that through email marketing he could reach and help more people, have more impact, and win a lot more business. He’s personally used the strategies he teaches to grow his own and his client’s businesses.

He is the author of Email Persuasion: Captivate and Engage Your Audience, Build Authority and Generate More Sales With Email Marketing. He was also recently named as one of the “Top 50 Global Thought Leaders in Marketing and Sales” by Top Sales World magazine, and one of the “Top 25 Global Influencers in Sales and Sales and Sales Management” by OpenView Labs.

Check out my interview with Ian to learn great tips and strategies about:

  • Why Email Marketing Works
  • The Most Common Email Marketing Mistakes Made
  • Customer Insight Mapping
  • How to Write Better Emails
  • How to Get Your Subscribers to Take Action
  • The Necessity of Asking Customers Questions
  • How Auto-Responders Lower Stress
  • How to Use Email to Avoid Self-Promotion
  • The Power of Sharing Personal Stories
  • How List Segmentation Makes You Less Salesy to Customers
  • Moving Forward Despite Distractions

Continue reading