Category Archives for "Marketing"

what is a lead magnet

What is a Lead Magnet and How to Create a Lead Magnet

What is a lead magnet?

As you begin diving into the world of email marketing, one of the first questions that often comes up is, “What is a lead magnet?”

A lead magnet is a “gift” or incentive you give potential buyers in return for joining your email list. It’s also a tool you need to use to give value and build trust with your ideal customers.

Why do you need a lead magnet?

Most of us constantly battle the never ending flood of email messages we don’t want in our inbox. Because of that, we’re protective of our email address. We don’t want to give it to just anyone.

Particularly strangers.

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email marketing 101

Email Marketing 101 – 6 Steps to Getting Started with Email Marketing Automation

Email Marketing 101

Need help with email marketing 101? If so, check out this email marketing infographic to walk you through the 6 steps to getting started with email marketing automation.

The infographic outlines each of the 6 steps you need to take set up your email marketing list, create a lead magnet (AKA gift), and build the necessary web pages to encourage your ideal customers to subscribe to your email list.

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Get more clients now find and convert customers

Get More Clients Now – Free Webinar to Help You Find and Convert More Customers

Need to Get More Clients Now?

If you’re struggling and need help to get more clients now, I invite you to join my FREE webinar to learn the 5 Steps to Find and Convert Ideal Customers.

What You’ll Discover on this FREE Live Webinar

  • How to consistently attract $100, $1,000, and $10,000+ clients that you enjoy working with.
  • ​​Why 90% of your marketing efforts are a waste of your time and money (and how to fix that immediately).
  • How to connect with your IDEAL customers so that they become hungry for everything you have to offer.

Click here to reserve a spot on the webinar to help you get more clients now.

An Extra Gift for Registering

To help you start improving your business immediately, after registering I’ll send you a set of worksheets to help you take the next steps in converting more ideal customers.

During the webinar I’ll provide powerful knowledge, but even the most valuable knowledge has limited impact if you don’t take action. I recommend completing the worksheets prior the webinar to help you gain the greatest benefit from the presentation.


The webinar will be live and I will be there to answer any questions you have about how to get more clients now.

If you have any questions before the webinar, you can email me at I’m here to help you get more clients now.



why is branding important Karen Post

Why Is Branding Important and 10 Tips to Improve Your Company Brand

Why Is Branding Important and 10 Tips to Improve Your Company Brand

Why is branding important? In this interview Karen Post, the Branding Diva, answers that question and shares proven tips to attract and retain clients.

Our guest today on 30 Experts in 30 Days is Karen Post.

Karen Post

Karen Post has been building memorable brands that sell products, create loyalty and add value for over three decades. She’s also a serial entrepreneur.
Known by many as “The Branding Diva®”, Karen travels around the globe helping businesses, organizations and professionals build and sustain powerful brands,

She has written two books: Brain Turnaround and Brain Tattoos. She has also been a monthly columnist for Fast Company, and has appeared in business and industry venues around the world.

Check out my interview with Karen Post to receive valuable tips and advice from Karen about:

  • The Role of Branding in Attracting and Retaining Clients
  • What Builds Your Brand
  • The Role of Branding Throughout Your Business
  • Common Brand Meltdown Mistakes to Avoid
  • Tips to Avoid Meltdowns
  • The Power of Relationships
  • Challenges in Building a Strong Brand
  • Brain Tattoos
  • Building a Brand is an Ongoing Process
  • The Four Pillars to Every Brand
  • Where to Focus on Sharing Your Brand
  • Demonstrate that You Deliver Value
  • A Brand Isn’t Built in One Day

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strategies to improve customer satisfaction Robert Rose

10 Superb Strategies to Improve Customer Satisfaction

10 Superb Strategies to Improve Customer Satisfaction

Discover the best strategies to improve customer satisfaction. Learn powerful techniques including how to connect when and where your customers need it and more in the interview below.

Our guest today on 30 Experts in 30 Days is Robert Rose.

Robert Rose

Robert is in the business of helping marketers become stellar storytellers. As a strategist, Robert is the Chief Strategy Officer for the Content Marketing Institute, and Senior Contributing Consultant for Digital Clarity Group. Robert helps develop content marketing and customer experience strategies for large companies helping them tell their story more effectively.

As an author, Robert’s new book Experiences: The 7th Era of Marketing has been called a “treatise, a call to arms and a self-help guide” for “creating the experiences that consumers will fall in love with.” He co-hosts the podcast This Old Marketing with Joe Pulizzi and Robert’s book with Joe, Managing Content Marketing, is widely considered the “owner’s manual” of the content marketing process. As a storyteller, Robert is a frequent keynote speaker and web marketing expert, advising top professionals in the successful strategy of content marketing and customer experiences.

Check out my interview with Robert Rose to learn great strategies and tactics from Robert about:

  • Creating an Experience Infused with Our Brand Purpose
  • How to Grab Our Customers’ Attention
  • Connecting When and Where Our Customers Need It
  • Become Unifiers to Rise Above Marketing at the Cubicle Level
  • A New Marketing Framework
  • Connecting with Our Clients by Understanding Them
  • Creating Experiences with the Highest Impact
  • Great Examples of Creating Enabling and Empowering Experiences
  • Identify the Purpose of Your Content

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customer referral infographic bill cates tips

10 Powerful Customer Referral Tips to Grow Your Business

10 Powerful Customer Referral Tips to Grow Your Business

Customer referrals are key to growing a profitable business. Learn 10 powerful customer referral tips to grow your business.

Our guest today on 30 Experts in 30 Days is Bill Cates.

Bill’s international expertise has been established through his three books, as well as hundreds of presentations throughout the world. He is the president of Referral Coach International and the creator of The Referral Advantage Program®. Bill’s Referral Advantage Program® has been featured in many major publications and his own business success has been featured in Money Magazine. Thousands of financial professionals are using Bill’s Referral System to build their practices with quality referrals.

Bill provides high energy and high content seminars, workshops, and keynotes teaching professionals how to increase referrals and build relationships with their clients to grow their business.

Check out my interview with Bill Cates to discover excellent customer referral tactics and wisdom from Bill about:

  • Moving From Satisfied Customers to Engaged Customers
  • Make Referrals About Serving Others, Not Yourself
  • Understanding our Customers’ Expectations
  • Turning Mistakes from Customer Breaking into Custom Building Opportunities
  • Why You Want Your Customers to Complain
  • Planting Referral Seeds
  • Making Asking For Referrals Easier
  • What to do Once You Get that Referral Name
  • Building Your Reputation

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customer happiness Michael Port

10 Highly Effective Ways to Improve Customer Happiness

10 Highly Effective Ways to Improve Customer Happiness

Discover the most effective ways to improve customer happiness and how to promote your business even if you hate marketing and selling.

Our guest today is Michael Port.

Michael Port

Called “an uncommonly honest author” by the Boston Globe, a “marketing guru” by The Wall Street Journal, and a “sales guru” by the Financial Times, Michael Port is a NY Times bestselling author of six books including Book Yourself Solid, The Think Big Manifesto and his hot new release, Steal the Show. Interestingly, he is probably the only NY Times bestselling business book author to have also been a successful professional actor, guest starring on shows like Sex & The City, Law & Order, Third Watch, All My Children and in films like The Pelican Brief and Down to Earth. These days, Michael can be seen regularly on MSNBC, CNBC, and PBS as an on air expert in communication and business development.

Check out my interview with Michael to discover fantastic new approaches from Michael about:

  • Coming to Love Self-Promotion
  • How to Help Those Who Hate Marketing and Selling
  • Creating a Red Velvet Rope Policy
  • Benefits of a Target Audience
  • Defining Your Personal Brand
  • Developing Solid Dialogue
  • The Power of Public Speaking in Your Business
  • Stay Focused

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content marketing 101 Joe Pulizzi

Content Marketing 101 – Top Tips from Joe Pulizzi

Content Marketing 101 – Top Tips from Joe Pulizzi

Learn Content Marketing 101 as Joe Pulizzi shares his top tips and the critical content marketing mistakes you must avoid.

Our guest today on 30 Experts in 30 Days is Joe Pulizzi.

Joe Pulizzi

Joe Pulizzi is founder of Content Marketing Institute, the leading education and training organization for content marketing, which includes the largest in-person content marketing event in the world, Content Marketing World. Joe is the winner of the 2014 John Caldwell Lifetime Achievement Award from the Content Council. Joe’s fourth book Content Inc. will be released September 2015. His third book, Epic Content Marketing was named one of “Five Must Read Business Books of 2013” by Fortune Magazine. You can find Joe on Twitter @JoePulizzi. If you ever see Joe in person, he’ll be wearing orange.

Check out my interview with Joe to gather fantastic ideas from Joe on:

  • Content Marketing Versus Social Media Marketing
  • Critical Content Marketing Mistakes
  • Be the Leading Expert in the World
  • Talk With (and Respond to) Your Customers
  • Sell By Not Selling
  • Return on Objective
  • The Six Principles of Content Marketing
  • Focusing on the Engagement Cycle, Not the Sales Process
  • Build Your Email List
  • Six Steps to Successful Content Marketing

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