Category Archives for "Know Your Customer"

customer-satisfaction

Customer Satisfaction – Understanding Your Customer

Customer Satisfaction – Understanding Your Customer

Customer satisfaction is best achieved by first understanding your customer. Companies that provide customer satisfaction, or even better customer enthusiasm, benefit from greater profits, happier employees, and greater purpose.

Below are some great tips from top experts about the value of customer satisfaction and how your business can achieve greater customer satisfaction through understanding your customer better.

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customer-feedback-know-your-customer-listen

Gather Customer Feedback to Know Your Customer Better

Gather Customer Feedback to Know Your Customer Better

A great way to know your customer better is to gather customer feedback by listening to your customers. There are many benefits to gathering customer feedback including the following.

  • You learn what they need, when they need it, and at what point in the journey they need it.
  • You don’t have to be a great marketing and sales copywriter. Gather customer feedback. Learn what they say are their problems, pains, obstacles, fears, and dreams. Then you can write and speak messages you know will connect with your customers by simply repeating their words back to them. No guess work is involved.
  • You discover what your customers like, and don’t like, about your business. Then you can identify problems that may be turning customers away. With that knowledge you can make changes to improve your ability to serve them better.
  • The better you understand your customers, the better you can write emails that will interest and resonate with your customers.

Below are some great tips from top experts about the value of gathering customer feedback to know your customer and tips on how to know your customer better by listening to your customer.

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Know Your Customers - Walk in Their Shoes

Know Your Customer – Walk in Your Customer’s Shoes

Know Your Customer

A great way to know your customer better is to walk in their shoes. There are many benefits to walking in your customer’s shoes including you:

  • Uncover possible problems with your products,
  • Uncover problems with your sales or service processes,
  • Find ways to engage with your customers better,
  • Identify what is working well and emphasize and build upon that,
  • Develop greater empathy for your customers, and
  • Find out why you may be losing prospects and customers.

Below are some great tips from top experts about the value of getting to know you customer and tips on how to know your customer better by walking in your customer’s shoes.

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target-market

Identify Your Target Market

Who is Your Target Market?

Did you answer that your target market is “everyone”, “women”, or some other large group? I understand if you did.

We all want to grow our business and help as many customers as possible. But trying to start your business by focusing on a large target market is one of the surest paths to slow growth and eventual failure. You may be thinking if you want lots of customers you need to have a large target group, but to grow big, you need to start by focusing small. It may seem counter-intuitive, but if you read or listen to the advice below from five experts I interviewed as part of the 30 Experts in 30 Days project, you’ll begin to discover the power of a narrow target market and understanding your ideal customer.

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How to Exceed customer expectations

Learn How to Exceed Customer Expectations From 30 Experts in 30 Days

Learn How to Exceed Customer Expectations From 30 Experts in 30 Days

Learn from 30 industry experts how to exceed customer expectations, improve your customer retention rates, and grow your business.

I’m very excited to announce that the 30 Experts in 30 Days project kicks off tomorrow. It has already involved a lot of work to pull this event together (and it will likely require a decent amount of sleep deprivation between now and September 30th), but it’s worth all that effort to help entrepreneurs learn how to better attract and service their customers in order to improve their businesses and make a real difference in the world.

I believe entrepreneurs are uniquely equipped to solve many of the world’s problems, but a large percentage of them struggle to make that difference simply because they are struggling to find and attract the clients they want to help and need to learn how to better retain their existing customers.

In order to help entrepreneurs, I will be interviewing industry experts in the field of customer service, customer experience, content marketing, social media, and more. Each day during the month of September, you will be able to learn valuable advice from an expert to help you learn how to exceed customer expectations and build a successful business.

If you want to learn how to attract legions of loyal customers, build a successful business, and make a difference in the world, watch the interview and view the summaries for all thirty experts.

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