Category Archives for "email marketing"

what is a lead magnet

What is a Lead Magnet and How to Create a Lead Magnet

What is a lead magnet?

As you begin diving into the world of email marketing, one of the first questions that often comes up is, “What is a lead magnet?”

A lead magnet is a “gift” or incentive you give potential buyers in return for joining your email list. It’s also a tool you need to use to give value and build trust with your ideal customers.

Why do you need a lead magnet?

Most of us constantly battle the never ending flood of email messages we don’t want in our inbox. Because of that, we’re protective of our email address. We don’t want to give it to just anyone.

Particularly strangers.

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email marketing 101

Email Marketing 101 – 6 Steps to Getting Started with Email Marketing Automation

Email Marketing 101

Need help with email marketing 101? If so, check out this email marketing infographic to walk you through the 6 steps to getting started with email marketing automation.

The infographic outlines each of the 6 steps you need to take set up your email marketing list, create a lead magnet (AKA gift), and build the necessary web pages to encourage your ideal customers to subscribe to your email list.

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