What is a Lead Magnet and How to Create a Lead Magnet
What is a lead magnet?
As you begin diving into the world of email marketing, one of the first questions that often comes up is, “What is a lead magnet?”
A lead magnet is a “gift” or incentive you give potential buyers in return for joining your email list. It’s also a tool you need to use to give value and build trust with your ideal customers.
Why do you need a lead magnet?
Most of us constantly battle the never ending flood of email messages we don’t want in our inbox. Because of that, we’re protective of our email address. We don’t want to give it to just anyone.