Category Archives for "Content Marketing"

content marketing 101 Joe Pulizzi

Content Marketing 101 – Top Tips from Joe Pulizzi

Content Marketing 101 – Top Tips from Joe Pulizzi

Learn Content Marketing 101 as Joe Pulizzi shares his top tips and the critical content marketing mistakes you must avoid.

Our guest today on 30 Experts in 30 Days is Joe Pulizzi.

Joe Pulizzi

Joe Pulizzi is founder of Content Marketing Institute, the leading education and training organization for content marketing, which includes the largest in-person content marketing event in the world, Content Marketing World. Joe is the winner of the 2014 John Caldwell Lifetime Achievement Award from the Content Council. Joe’s fourth book Content Inc. will be released September 2015. His third book, Epic Content Marketing was named one of “Five Must Read Business Books of 2013” by Fortune Magazine. You can find Joe on Twitter @JoePulizzi. If you ever see Joe in person, he’ll be wearing orange.

Check out my interview with Joe to gather fantastic ideas from Joe on:

  • Content Marketing Versus Social Media Marketing
  • Critical Content Marketing Mistakes
  • Be the Leading Expert in the World
  • Talk With (and Respond to) Your Customers
  • Sell By Not Selling
  • Return on Objective
  • The Six Principles of Content Marketing
  • Focusing on the Engagement Cycle, Not the Sales Process
  • Build Your Email List
  • Six Steps to Successful Content Marketing

Continue reading