Love your customers...and they'll love you!
Don't let Valentine's Day be only for those with "perfect" romantic relationships. Instead, allow Valentine's Day to help you build perfect business relationships.
I'm going to share fabulous ways you can show how much you love your customers to build stronger business relationships.
If you’re struggling and need help to get more clients now, I invite you to join my FREE webinar to learn the 5 Steps to Find and Convert Ideal Customers.
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I share advice for entrepreneurs, but I focus on helping entrepreneurs strengthen their relationships with their customers and improve their marketing. But today I’d like to talk about the technical hurdles we face in growing our business.
For those of you who don’t know, I spent almost 20 years working in IT. Admittedly, I was always a bit of a hybrid and not a true IT geek. I got into IT after returning from volunteering overseas and got a temp job at a mid-sized company. I convinced the IT manager that I could do computer programming and had to get a book on the subject that night and learn very quickly.
Is your story set in an imaginary world? One of my students in my Story Marketing: How to Have Fun Marketing Your Fiction Book online class is a fantasy author and asked for suggestions on how to do Story Marketing when the story isn’t in the “real world”. Below is my response. I thought I’d share it here for other fantastic, oh, I mean fantasy, authors.
Creating Story Marketing content for an imaginary world has many advantages.
Consider the Story Marketing ideas that are about your characters. Look at technique #3 – Characters Get Hungry Too. Regardless of where they live, your characters get hungry, but in an imaginary world you can have fun exposing readers to interesting, unheard of foods. Be creative.
Story Marketing exists in many forms. Have you ever had experiences that triggered a story you wrote? If so, your readers would enjoy hearing the story behind the story.
What happened to you and how did it lead to your story? Maybe you had experiences that provided the ideas you needed for a particular scene or event within a story. Reveal them to your readers as part of your Story Marketing to promote your books.
While doing research to gather the knowledge you needed for your story, did you have any interesting experiences? If so, tell those stories. A crime author may spend a day riding with policemen. If your main character’s favorite hobby is painting, take a painting class and tell your readers about it. Take a photo of your no-so-beautiful piece of art and post it online. Be willing to embarrass yourself just a little. It will help endear you to your readers.
One of my favorite stories I have from doing book research happened when I was working on Power Revealed. I was considering having the antagonist sabotage a nuclear power plant. But for the scene to work, I needed a nuclear power plant that had very specific environmental conditions. I found one in New York State, and interestingly enough, the next month I needed to train a client in the area whose office was only thirty minutes away from this particular nuclear power plant.
If you haven’t used mindmapping software before, you might want to give it a try. The first time I came across the idea of mindmapping was many years ago when I found a book on the subject in a used bookstore in a small town in South Africa while my husband and I were volunteering in the area for a few months with a Tswana tribe.
When my husband saw me perusing the pages of the book, he stopped and exclaimed, “Leah, it’s your brain!” I had unknowingly been mindmapping for years. My scribbles in notebooks included ideas written all over the page with lines linking related ideas. My loving husband had always teased (and still does twenty years later) that my brain scares him. I think it’s the chaos and all the ideas swimming (and sometimes thrashing) around. But mindmapping helps bring some order to the ideas within my mind.
I realize not everyone’s brain works in such a chaotic manner, but I suspect even linear, organized thinkers will appreciate the help mindmapping can provide during the idea generation phase of writing and other creative endeavors.
Justin, what’s your favorite element?
That’s a hard choice. Each element is great in different ways. At first I thought the tree element was weak, but Anya’s training has shown me many of the incredible things I can do with Tree energy. But if I could access only one element, I think I’d have to choose Wind energy.
There is so much you can do with the Wind element. You can also influence the other elements with Wind energy. For example, Wind energy creates hurricanes that then causes flooding. Even though wind has less substance than the other three elements, with enough force tornadoes tear apart nearly everything in their paths.
Do you want to attract more readers, but hate marketing your books?
With Story Marketing you can have fun marketing your books by sharing your stories instead of selling your books.
You have two great options for learning how to have fun marketing your books. Continue reading
Justin, what do you like most about Bellingham?
Hmm. One of them would definitely be nature. It’s everywhere. There’s even a mini forest and arboretum across the street from my high school. But that’s not all.