4 Reasons to focus on narrow target audience

4 Reasons to Focus on a Narrow Target Audience

4 Reasons to Focus on a Narrow Target Audience

Discover how narrowing in on your target audience can improve your marketing today.

Before I show you how I want to ask you a question. Have you ever been with a group of friends and all of you are ready go out to eat, but nobody can decide where to go?

From my experience, we usually try to narrow it down by deciding on a type of cuisine, whether it be Mexican, Chinese, or maybe Italian. By narrowing in on our choice, it makes choosing a restaurant much easier.

The same goes for trying to market our customers.

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being an entrepreneur

Beauty and the Beast – Facing the Dangers of Being an Entrepreneur

Beauty and the Beast – Facing the Dangers of Being an Entrepreneur

Have you gone to see Beauty and the Beast in the theaters yet?

I went tonight by myself.

I usually go to the movies with my husband, but there are limits to what I’ll put him through. He grew up with a lot of sisters and has an unusual form of PTSD. It’s from having been exposed to The Sound of Music too many times in his youth. As a result, it’s an unspoken agreement that I don’t ask him to watch musicals. EVER.

One of my favorite parts from the new Beauty and the Beast movie is when Belle is telling her father that she needs to help the beast due to the mob of villagers.

Her father warns, “It’s dangerous.”

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what is a lead magnet

What is a Lead Magnet and How to Create a Lead Magnet

What is a lead magnet?

As you begin diving into the world of email marketing, one of the first questions that often comes up is, “What is a lead magnet?”

A lead magnet is a “gift” or incentive you give potential buyers in return for joining your email list. It’s also a tool you need to use to give value and build trust with your ideal customers.

Why do you need a lead magnet?

Most of us constantly battle the never ending flood of email messages we don’t want in our inbox. Because of that, we’re protective of our email address. We don’t want to give it to just anyone.

Particularly strangers.

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email marketing 101

Email Marketing 101 – 6 Steps to Getting Started with Email Marketing Automation

Email Marketing 101

Need help with email marketing 101? If so, check out this email marketing infographic to walk you through the 6 steps to getting started with email marketing automation.

The infographic outlines each of the 6 steps you need to take set up your email marketing list, create a lead magnet (AKA gift), and build the necessary web pages to encourage your ideal customers to subscribe to your email list.

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customer feedback questionnaire

Send a Customer Feedback Questionnaire

Send a Customer Feedback Questionnaire

Love Your Customers Tip #4: Send a Customer Feedback Questionnaire

I’d like to talk about the value of sending a customer feedback questionnaire to your audience.

You don’t want to just say you care about your customers or clients. You want to show you care about them.

And how do you do that? By better understanding them, their problems, their obstacles, and goals. Once you better understand those things, then you’re of course better able to help them solve their problems and reach their goals.

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business thank you notes

Send Business Thank You Notes

Send Business Thank You Notes

Love Your Customers Tip #3: Send Business Thank You Notes

Gratitude goes a long way in building strong relationships.

Traditionally, hand written cards were the way to express a sincere thank you. They’re still effective and they can set you apart because so few businesses still do them.

If you don’t have a physical mailing address, you can still write a handwritten note and then take a photo of the note or you with the note. There are lots of ways to get creative with this.

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Get more clients now find and convert customers

Get More Clients Now – Free Webinar to Help You Find and Convert More Customers

Need to Get More Clients Now?

If you’re struggling and need help to get more clients now, I invite you to join my FREE webinar to learn the 5 Steps to Find and Convert Ideal Customers.

What You’ll Discover on this FREE Live Webinar

  • How to consistently attract $100, $1,000, and $10,000+ clients that you enjoy working with.
  • ​​Why 90% of your marketing efforts are a waste of your time and money (and how to fix that immediately).
  • How to connect with your IDEAL customers so that they become hungry for everything you have to offer.

Click here to reserve a spot on the webinar to help you get more clients now.

An Extra Gift for Registering

To help you start improving your business immediately, after registering I’ll send you a set of worksheets to help you take the next steps in converting more ideal customers.

During the webinar I’ll provide powerful knowledge, but even the most valuable knowledge has limited impact if you don’t take action. I recommend completing the worksheets prior the webinar to help you gain the greatest benefit from the presentation.


The webinar will be live and I will be there to answer any questions you have about how to get more clients now.

If you have any questions before the webinar, you can email me at leah@leahmberry.com. I’m here to help you get more clients now.



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