10 Brilliant Tips and the Importance of Email Marketing
Discover the importance of email marketing and ten tips to quickly grow your email list (and business). Also learn the most common email marketing mistakes and how to avoid them.
Our guest today on 30 Experts in 30 Days is Ian Brodie.
Ian Brodie works with consultants, coaches and other professionals to help them attract and win more clients. He teaches them how to market effectively, how to become seen as leaders in their field, and how to nurture relationships and win business through email marketing. After working his socks off building a consulting business that depended on his personal involvement and effort to win new clients, he discovered that through email marketing he could reach and help more people, have more impact, and win a lot more business. He’s personally used the strategies he teaches to grow his own and his client’s businesses.
He is the author of Email Persuasion: Captivate and Engage Your Audience, Build Authority and Generate More Sales With Email Marketing. He was also recently named as one of the “Top 50 Global Thought Leaders in Marketing and Sales” by Top Sales World magazine, and one of the “Top 25 Global Influencers in Sales and Sales and Sales Management” by OpenView Labs.
Check out my interview with Ian to learn great tips and strategies about:
- Why Email Marketing Works
- The Most Common Email Marketing Mistakes Made
- Customer Insight Mapping
- How to Write Better Emails
- How to Get Your Subscribers to Take Action
- The Necessity of Asking Customers Questions
- How Auto-Responders Lower Stress
- How to Use Email to Avoid Self-Promotion
- The Power of Sharing Personal Stories
- How List Segmentation Makes You Less Salesy to Customers
- Moving Forward Despite Distractions
In the interview, Ian shares great tips on how to grow your email list. Below are the top ten tips related to the importance of email marketing.
Importance of Email Marketing Infographic
The Importance of Email Marketing
Tip #1 – People rarely buy the first time they meet you.
You need to follow up with them through consistent email communication.
Tip #2 – When you communicate by email, you need to add value and don’t be boring.
Write about what your customers are interested in and care about. Then share personal stories to build a bond with your customers. Keep emails relatively short and make a single point in each email.
Tip #3 – Just get started.
The biggest mistake in email marketing is not getting started. Your first emails will not be brilliant. Don’t expect perfection.
Tip #4 – The better you do at marketing, the less selling you need to do.
Start the email with value and then make an offer to them. I like to call it opening doors. Don’t push people through doors, saying you’ve got to do this. Just open them a door.
Tip #5 – Don’t be afraid to ask your audience to purchase your products or services.
Don’t be too salesy, but also don’t be afraid to ask your audience to buy. Otherwise, competitors who do ask will grab your audience’s business.
Tip #6 – You must know your ideal clients.
To succeed, you must know who your ideal clients are, what their problems are, their goals, and what they’re interested in. Because of this, use customer insight mapping to help you gain that deep understanding. The more you understand your customers, the better you’re going to do.
Tip #7 – Use auto-responders to save time and reduce stress.
You don’t need to put yourself under too much pressure to produce new emails on a consistent basis. Write a whole bunch of email messages in advance and then preprogram them in your system. When someone signs up they get email one and they get email 2, then email 3, and then email 4. That way you’re not under so much pressure.
Tip #8 – You can be less salesy by targeting your customers using list segmentation.
List segmentation is basically splitting up your subscribers based on a variety of factors. One of those factors could be what they are interested in. You can be less salesy by targeting people. Send your emails only to the people who you know are interested in that product already. Because they are already interested in the product, then it’s not really sales, it’s more just a discussion about whether this is something they want.
Tip #9 – Understand what your clients need to know and feel to be ready to hire you.
Write emails to provide the information they need. By doing this, you create experiences to help ready them for the next step.
Tip #10 – Get your clients to begin taking action by asking them to start taking small actions.
First, identify the first step they can take to get them closer to hiring you. Make it a small step and make it easy for them to take those small actions. Get them in the habit of taking action and reward them for taking action.
Watch the interview below.
To learn more about Ian Brodie and the importance of email marketing at https://www.ianbrodie.com/.